After many years of freelance work under the moniker Bellaphonic, I have made the decision to ramp things up a notch and start my own company – so say hello to ‘Tiny Identity’. It’s a brand experience consultation service – particularly focused on supporting small business to systematically find the most effective ways improve customer experience.
I just finished some work for Lana Masor’s nutrition counseling and private yoga studio in NYC. This included new WordPress theme modification, creation of graphics, SEO optimization, and more. Content-wise Lana and I came up with some new service packages that would appeal to the businesses target audience (yoga beginners, brides-to-be, mommies-to-be and corporations), as well as e-newsletter design announcing the new packages and New Year discounts.
It’s clear I’m not the only one – I must pin about 5 or so things a day, and by my numbers compared to others (repins, likes) is minimal. Some people are pinning 100 times a day, and have 1k+ likes on an item. The process of ‘pinning’ totally justifies randomly searching the web for hidden gems.