For two days later this month, the New Yorker Hotel will be swamped with media and marketing types, all looking for the golden answer – how to make money from the phenomenon that is Social Media. I dabbled with social media management with the BBC before I left London, but it was never with the intention of making money, such is the BBC way. So I’ll be heading along, with the intention of filling that gap in my knowledge & maybe meeting a few like-minded peeps in my new hometown!
The event is Socialize and it has been put on by those knowing folks at mediabistro.com and runs 31 March – 1 April in NYC
The meeting was a lot more open than usual, with staff encouraged to tweet or text their feedback while the event was taking place. We put a big plasma screen on the left of stage, and via the genius of Richard Morland and Steve Bowbrick, a hashtag for the day #amint and visible tweets, the virtual conversation kicked off and didn’t let up until well after the event. There were about 400 comments over the course of the day, and many more after the event had ended. Lots of people shared their thoughts, observations and links about innovation through our (very innovative) virtual live conversation.
Guest speakers included Vicky Williamson talking about having an #earworm, Tom Taylor talking Newspaper Club, Alastair Dant on how The Guardian visualised tweets for the World Cup (waaay more entertaining to follow than the onscreen commentary methinks), and Michelle You talking all things Songkick. We also sent staff off to see how innovation happens at Absolute Radio Labs, the Media Trust, and the Telegraph; and to talk about innovation with our friends from PhD, Poke and Somethin’ Else.