The Radio Amnesty campaign was developed with the aim of with a significant return to volume growth for the DAB digital radio market. A partnership between Commercial Radio UK and the BBC, I contributed the specific PR campaign ‘Summer of Sport’ based around BBC 5 Live digital coverage of sports events over the summer. More information about this national campaign on the MediaWeek website.
A History of the World with the British Museum
BBC Radio 4 and the British Museum collaborated on a series highlighting moments in history through found objects – ‘A History of the World‘. I contributed to the BBC internal communications campaign ensuring awareness, participation and momentum continued during the 12 week long project across radio, online and a special installation at the British Museum in London.
Live Insight for BBC Three
Live Insight was a research project commissioned by the controller of BBC Three to tap into the channels target audience of 16-24 year olds. My role was to facilitate conversations on Facebook, and face-to-face brainstorm sessions with the panel of young people, where we discussed topics related to the channels output and the UK youth at large. I also project managed a redesign of the project website, and updated content for regular E-newsletters to BBC staffers interested in this audience group. Read more about the project on Digital Spy.